The first way to help people notice you is to post a photo. Perhaps you were at a summer festival or outing, and you captured a moment during your day in a photo. Or maybe you have a historic photo in your archives that caught your attention. Each time you find a fun photo that is related even remotely to your business or mission, it's an easy plus to post it with a line or to of text stating why you find the photo interesting or why you think it's simply a cool photo. Note too that the more personal you are, the more responses you will receive. I'm not talking about gushing about a photo of your favorite pet, but if you open up to people with your own personal story, people respond. Social media is a very visual medium, and posting photos with a personal touch is a great way to grab your audience's attention.
The second way to capture attention is to ask questions. If you're like me, you love trivia. Asking questions about significant events on this day in history, or just general questions pertaining to your business theme, will elicit responses and start a dialogue with your followers. Don't be discouraged if people don't answer your questions right away! Wait a day. If you don't get any responses, post the answer and ask if anyone got it right. One good question a week is all it takes to get people thinking about you and looking for your future trivia questions.
And you'll soon find if you neglect posting after you start a successful dialogue, they'll notice and ask for more!