It's not all about social media! Websites are important as the anchor for your customers to find the general information they need. And keeping your website updated with new content and layouts is important as well.
Adding a page to your site with current company news is a great way to keep your site updated. Photos help as well, add them to your site with captions for a quick update.
Keeping your site up to date will encourage customers to return, and to know that you're active and open for business!
Check out this great blog entry from the Small Business Association for more great tips: